COmpetitive Landscape Review
- High level landscape overview, focused by indication or mechanism
- Prioritization of competitors based on stage of development and impact to your brand
- Deep dive into high impact competitors, including both product and company details
Medical Congress Coverage
- Pre-congress planning:
- Development of key intelligence topics and questions to prioritize coverage
- Creation of congress itinerary that incorporates prioritization and logistical details to facilitate team coordination
- Pre-congress report to review anticipated data so your team knows what to expect
- On-site coverage
- Attendance at key sessions and/or collaboration with team members assigned to cover data
- Daily email updates to keep your leadership as well as team members back home up-to-date
- Post-congress reporting
- Detailed report to share congress data and implications with your team as well as a serving as comprehensive record of congress coverage
wargames/workshop design
- Develop workshops customized to your team's needs and availability. Workshops can range from 2 hours to 2 days and are designed to engage your team with an interactive agenda.
- Kinds of workshops include, but are not limited, to:
- Wargames: Anticipate competitive responses to major market changes with a cross-functional interactive 1-2 day exercise
- Scenario planning: Develop a strategic plan that anticipates and is responsive to long-term unknowns in your market
Organizational competitive intelligence Support
- Design an internal Competitive Intelligence group that is customized to your company's culture, organizational structure and market needs
- Behind-the-scenes support during staffing gaps