Competitive Analysis


COmpetitive Landscape Review

  • High level landscape overview, focused by indication or mechanism
  • Prioritization of competitors based on stage of development and impact to your brand
  • Deep dive into high impact competitors, including both product and company details

Medical Congress Coverage

  • Pre-congress planning:
    • Development of key intelligence topics and questions to prioritize coverage
    • Creation of congress itinerary that incorporates prioritization and logistical details to facilitate team coordination
    • Pre-congress report to review anticipated data so your team knows what to expect
  • On-site coverage
    • Attendance at key sessions and/or collaboration with team members assigned to cover data
    • Daily email updates to keep your leadership as well as team members back home up-to-date
  • Post-congress reporting
    • Detailed report to share congress data and implications with your team as well as a serving as comprehensive record of congress coverage 

wargames/workshop design

  • Develop workshops customized to your team's needs and availability.  Workshops can range from 2 hours to 2 days and are designed to engage your team with an interactive agenda.  
  • Kinds of workshops include, but are not limited, to:
    • Wargames: Anticipate competitive responses to major market changes with a cross-functional interactive 1-2 day exercise
    • Scenario planning: Develop a strategic plan that anticipates and is responsive to long-term unknowns in your market

Organizational competitive intelligence Support

  • Design an internal Competitive Intelligence group that is customized to your company's culture, organizational structure and market needs
  • Behind-the-scenes support during staffing gaps